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Vizio agrees to pay $3 million for alleged ‘false’ refresh charge claims

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If you happen to purchased a Vizio TV in California after April thirtieth, 2014, Vizio could owe you some cash. The corporate has agreed to pay out $3 million after a 2018 class motion lawsuit alleged that its advertising of 120Hz and 240Hz “efficient” refresh charges was “false and misleading.” Vizio denies that it did something improper, according to the agreement. The deadline for submitting claims is March thirtieth subsequent yr, and requires some form of proof of possession, together with proof of buy or the serial quantity, to qualify.

Along with paying out for verified claims, Vizio would “cease the promoting practices” and “present enhanced providers and a restricted one-year guarantee to all Settlement Class Members,” according to details from the website arrange for submitting claims. The lengthy type notification says claims will cowl any TV from April thirtieth, 2014 by means of the settlement’s closing approval, which is about for a June twentieth, 2024 listening to.

TV makers usually use advertising phrases like “efficient refresh charge” to confer with movement smoothing options, usually known as the “cleaning soap opera impact,” which might be supposed to cut back movement blur on trendy TVs. Movement smoothing is already controversial enough by itself, however corporations like Vizio could be frustratingly informal with refresh charge terminology of their advertising. Their phrasing can, to the informal shopper, usually indicate a TV presents greater than its native refresh charge, which is usually simply 60Hz genuinely. To make issues worse, every TV producer makes use of its personal advertising identify for movement smoothing, and it’s usually so arduous to show it off that we wrote a whole guide about how to take action for lots of well-liked manufacturers.

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