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We know what Poles pay attention to when making purchasing decisions. A big change regarding ecology

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What matters most is the price: The percentage of people who pay attention to how the purchased goods affect society and ecology, down from 56 percent in 2017 to 41 percent in 2024. This is according to a study by Havas Media Network Poland. Anna Ostrowska from Havas Media explains that the decline is due to the fact that… We are not completely back to the pre-pandemic period. Its negative effects, including growth inflationand later the war in Ukraine, cause this to happen now we pay more attention to price products rather than whether they are actually pro-ecological.

Poland is not that bad: However, Ostrowska emphasizes that 41 percent is still highwhich should increase in the following years. Additionally, there is an increasing interest in knowing about the companies that produce the products we buy. In 2023 it was 55 percent, this year it is 60 percent. The expert emphasizes that this aspect is particularly important because many Poles still decide on this basis whether to buy a given product or not.

Watch the video Małgorzata Starczewska-Krzysztoszek: Last year, on average, 28 percent. our expenses are food purchases

Poles believe less and less in the power of their choice: Every second Pole indicates that it is important for them that companies and brands refer to specific values ​​and are not indifferent to the situation in the world. At the same time, always faith is falling consumers believe that their purchasing decisions influence change in the world. An increasing percentage of adult Poles see the impact governments and politicians. 34 percent of respondents believe that politicians will have the greatest influence changes in the world.

More You can read about Poles' attitudes towards ecology in the text by Patryk Strzałkowski “Ecology at the lower end of youth values. But their views are not that simple“.

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Source: IAR



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