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Tuesday, January 25, 2022

What ‘hurts’ your enterprise? Discover out with the Maslow Pyramid of SMEs

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This text was translated from our Spanish version utilizing AI applied sciences. Errors might exist as a consequence of this course of.

Opinions expressed by Entrepreneur contributors are their very own.


Lately Mike Michalowicz , one of the crucial distinguished authors on entrepreneurship and small and medium-sized enterprises ( SMEs ), launched his new e book Repair This Subsequent , which we might translate as Resolve This First . Mike is the creator of best-selling books equivalent to The Pumpkin Plan , Revenue First , Surge , amongst others. Personally, he is likely one of the authors that I like to recommend essentially the most for the highly effective instruments he creates and proposes, at all times considering the very specific context of SMEs.

I met Michalowicz as a result of Michael E. Gerber, creator of the e book The Delusion Revisited (The Delusion of the Entrepreneur, why most SMEs fail and what to do about it) – one other creator that I like to recommend for any proprietor of an SME-, recommended it .

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The creator tells us that one of many predominant issues in SMEs that he has studied within the final 20 years is that they don’t exactly know what their predominant downside to unravel is. In different phrases, there are at all times so many issues to repair and enhance that SME house owners miss out on having the ability to prioritize which space or downside to assault first, which one later, and so on.

For this, Michalowicz proposes a quite simple and sensible software, however very highly effective, which is a pyramid of the essential wants of SMEs, making an analogy with the well-known pyramid of the hierarchy of human wants that the psychologist Abraham Maslow proposed in 1948 in his e book A Concept of Human Motivation .

To have the context of Maslow’s Pyramid I remark it under. The order goes from quantity one of the crucial primary must quantity 5 of the transcendental wants:

Picture: Rodrigo Ladagga primarily based on Abraham Maslow

  1. PHYSIOLOGICAL NEEDS: Respiration, feeding, relaxation (shelter), and so on.
  2. SECURITY: Bodily, employment, useful resource, household safety, and so on.
  3. AFFILIATION: Friendship, affection, and so on.
  4. ACKNOWLEDGMENT: Belief, respect, and so on.
  5. SELF-REALIZATION: Transcend, go away a legacy.

A part of Maslow’s idea tells us that it’s tough to achieve the higher ranges of the pyramid when the decrease ranges haven’t been glad. Because of this an individual will hardly take into consideration the way to obtain recognition, respect and so forth in the event that they lack breath or meals to outlive.

Michalowicz made an analogy with Maslow’s pyramid and created the Pyramid of Fundamental Wants of an SME:

Picture: Rodrigo Ladagga primarily based on Mike Michalowicz

  1. SALES: Consists of the gross sales course of till the precise assortment of the sale.
  2. PROFITABILITY: Environment friendly use of revenue (gross sales) to cowl all prices, bills, and so on. of the corporate together with the sufficient wage for the proprietor or house owners of the SME and the earnings that the corporate ought to have.
  3. ORDER: Professionalization and standardization of processes.
  4. IMPACT: Positive influence generated in direction of all stake holders (purchasers, collaborators, SME house owners, and so on.)
  5. LEGACY: Generate a Positive influence in direction of everybody, in direction of society, and so on. completely.

What Michalowicz proposes is to give attention to having a stability within the pyramid, which though it’ll by no means be excellent, it should be balanced. The entrepreneur will give attention to the extent of the pyramid that’s most unbalanced at a sure second, with out dropping sight of the truth that the bases of the pyramid should be sturdy. For instance, an organization could also be promoting lots, however it isn’t being worthwhile. With this, the pyramid can be unbalanced within the second degree from the underside up (PROFITABILITY) and it will be essential to focus at the moment on that facet of the SME. However, there could also be corporations which are too centered on LEGACY, however have very weak foundations. That’s, they don’t have sufficient gross sales, profitability and order.

Right here it is very important make clear that this doesn’t imply that you simply solely must give attention to one space and do nothing with the remainder of the degrees of the pyramid till it’s “full”. Nevertheless, this software will enable you consider how balanced the essential wants are in your SME to be clear about the place many of the firm’s efforts must be centered.

As soon as we stability that degree of the pyramid or facet of the corporate, then we give attention to the following degree (both up or down relying on the imbalance we’ve at that second) and so forth in a steady enchancment method of every degree.

For instance, an organization can do a fast evaluation and see that though the corporate is promoting and incomes nicely (first degree of the pyramid), it might be having profitability issues. So right here we’ve to place all our creativity to decrease prices and bills. It might probably additionally occur the opposite approach round: the corporate could be very environment friendly in using its assets, however it isn’t promoting sufficient. So right here you’ll have to focus as a precedence within the gross sales space.

Keep in mind: this doesn’t imply that you don’t proceed working within the different areas, within the different ranges of the pyramid, however the essential factor right here is that you’re clear always what the precedence, the main focus, of your organization must be at the moment. And if we use the very useful gizmo of the Pareto Precept , we might set up that between 70 and 80% of the time and actions of the individuals within the firm must be devoted to the world or degree of the pyramid that wants extra focus at these occasions and the remainder of the time, focus and assets (between 20 and 30%) to the opposite areas.

I hope this software lets you put it into observe. At all times maintain the pyramid in view and be clear in regards to the space that wants extra consideration in your SME and make it possible for the assets are appropriately distributed to fulfill the precedence that your organization wants at the moment.



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