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What the Mattel CEO Actually Thinks of the Satirical Barbie Film

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For Mattel executives, the Barbie film was greater than kenough.

In truth, Mattel CEO Ynon Kreiz had nothing however reward for the movie, which stars Margot Robbie as the titular doll leaving Barbieland on a quest into the actual world.

“It took 64 years to deliver it to immediately,” Kreiz informed CNBC’s Squawk on the Street on July 21. “It is an vital second for Barbie. It is a milestone second for Mattel, and it is a historic second for cinema in bringing collectively for the primary time to huge display some of the iconic manufacturers in fashionable tradition.”

And their hopes in creating Barbie went above and past simply taking pictures a film.

“Nicely, from the start, we have been got down to create a cultural occasion,” Kreiz defined. “That is greater than making a film. Barbie is a popular culture icon that’s each timeless and well timed. And we at all times imagine that this will likely be one thing very particular, not typical that can create an actual societal occasion.”

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