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Monday, June 24, 2024

What we discovered from the large Google Search leak

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The algorithm that powers Google Search is likely one of the most vital, most intricate, and least understood methods that rule the web. As of this week, although, we perceive it just a little higher. Due to a huge leak of API documentation, we acquired an unprecedented take a look at what Google cares about, the way it ranks content material, and the way it thinks the web ought to work. The leaked documentation is dense, and it doesn’t inform us all the pieces about how Google ranks, nevertheless it does supply a set of alerts we’ve by no means seen earlier than.

On this episode of The Vergecast, we talk about all the pieces within the leaked paperwork, the SEO community’s reaction, the potential regulatory implications of all of it, and what it means to construct a web site in 2024.

After that, we speak concerning the current spate of media firms (together with Vox Media, The Verge’s mum or dad firm) making content and technology deals with OpenAI. Are media firms making the identical errors they did with Fb and others, or are they really attempting to ensure they don’t make these errors once more? We’ve got a whole lot of ideas, and we additionally need to hear from you specifically — disclosure is The Verge’s model, in spite of everything, and we need to know the way you suppose we must always speak about all this. Electronic mail us at vergecast@theverge.com, name the hotline at 866-VERGE11, and inform us all the pieces in your thoughts.

If you wish to know extra about all the pieces we talk about on this episode, listed below are some hyperlinks to get you began, starting with the Google leak:

And within the lightning spherical:

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