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Sunday, February 25, 2024

Williams and Sauber reveal 2024 F1 launch plans

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Inside minutes of one another, Williams and Sauber revealed that they’ll launch their respective 2024 seasons at ceremonies to be held on Monday 5 February.

Nonetheless, neither group has dedicated to revealing their new equipment, with Williams final yr utilizing the launch to showcase its new livery, and never the automobile itself. 

Each groups shared ‘save the date’ playing cards on social media in a flurry of exercise on Friday night, giving followers an early Christmas current forward of the festive season.

The pair comply with Ferrari in sharing their plans, with group principal Fred Vasseur stating a 13 February launch for the 2024 car, codenamed 676.

Final yr, Williams was the second group to launch, following on from Haas – the American group most of the time opening launch season. Williams was adopted sooner or later later by Alfa Romeo – now Sauber.

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Particulars on each launches are scarce at current however Sauber group principal Alessandro Alunni Bravi confirmed on the Autosport Awards: “We will do a launch of the car here in the UK.”

That is the primary time that Sauber could have revealed its automobile within the UK, with earlier unveilings happening in Switzerland, Austria and Germany.

After a disappointing season ending ninth within the constructors’ standings and with solely 16 factors scored, Bravi added: “Subsequent yr’s automobile is not going to be an evolution of this yr’s automobile, as a result of we predict that there are some limits on this idea that we can’t exploit additional. So, we will really have a completely new car from chassis to suspension, every part, all of the areas.”

Photograph by: Jake Grant / Motorsport Images

Zhou Guanyu, Alfa Romeo C43

Williams, nevertheless, loved its strongest marketing campaign since 2017 final time period, with 28 factors and seventh place within the constructors’ below the management of recent group principal James Vowles.

With Pat Fry now heading the technical cost because the chief technical officer, Vowles stated: “Subsequent yr is de facto the type of placing collectively of minds as to how we completely shift direction. And I am truly actually wanting ahead to how that seems in 4 or 5 months’ time.

“Extra so I’ve obtained Pat alongside me now. He is aware of how to do that, he is revered up and down the lane, ask anybody close to sufficient and you have got a very good chap in Pat.”

Pre-season testing will happen in Bahrain between 21-23 February with the season getting below approach one week later on the identical venue, starting a record-breaking 24-race marketing campaign.



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