The “Women for Elections” campaign was a great success. According to the Ipsos exit poll, turnout among women was 73.7 percent. On Thursday, at a conference summarizing the campaign, TVN Warner Bros., among others, were recognized for supporting the initiative. Discovery. – Saying and imagining that news is only about what is “here and now” is not entirely true. We know well that in order to be able to do good things together and important for all of us in the social interest, we need to build a civil society together – emphasized Brygida Grysiak, deputy editor-in-chief of TVN24.
The “Women for Elections” campaign aimed at encouraging women to actively participate in elections, ended with great success. According to the survey exit poll Ipsos turnout in the 2023 parliamentary elections was a record 72.9%. According to the study, women were more willing to go to the polls on Sunday – turnout among women was 73.7%, and among men – 72%.
The campaign started on September 6 and ran until the end of the elections. “In traditional media, our content was displayed, shown and transmitted over 200 million times. The turnout record would certainly not have been achieved without their involvement and therefore THANK YOU to all media,” the “Women for Elections” campaign wrote on the social media.
On Thursday, a conference summarizing the entire campaign was held. It was reported that research conducted by sociolozki.pl shows that 34 percent of Polish women, i.e. one in three, have heard about the campaign.
The creators of the pro-turnout campaign said that within 40 days, 365 public figures took part in it, as well as 134 artists who created 141 graphics encouraging people to vote. The campaign was joined by 1,060 ambassadors promoting the campaign locally, beyond social media, and 107 non-governmental organizations. 260 companies made their internal communication networks available to promote campaign materials – in this way, the creators wanted to reach women with their message also in their workplace.
The initiator of the “Women for Elections” campaign, Katarzyna Rozenfeld, noted that the campaign was based on three foundations: apoliticality, education and pro bono work.
TVN Warner Bros. Discovery featured
– When this project started, and it started with a group of several women, we set ourselves the goal that we would be talked about throughout the country – said Magdalena Sobkowiak, the coordinator of the action.
As she said, one of the ideas was “to write an open letter to all editors-in-chief in this country on the last day of the campaign and ask for free advertising space for the banner.” – The idea seemed brilliant until we realized that the last day of the campaign is also the last day of the election campaign and politicians pay a fortune to have their banners appear on these websites. And despite this, Wirtualna Polska, Onet, gazeta.pl and TVN24 made their advertising space available to us – she said.
TVN Warner Bros. Discovery was awarded a special certificate of thanks. – I would like to thank TVN Warner Bros. Discovery for supporting us throughout the campaign, trusting us and providing us with their channels to promote this idea – said Sobkowiak.
Grysiak: we need to build civil society together
– Saying and imagining that news is only about what is “here and now” is an abuse and not entirely true. We think further and we know well that in order to be able to do good things together and important for all of us in the social interest, we need to build a civil society together – emphasized Brygida Grysiak, deputy editor-in-chief of TVN24.
She added that “this is what all these turnout campaigns were for, this is what the ‘Women for Elections’ campaign was for.”
– Turnout success is always great because it means that people care, that they understand civil society and that every vote matters here. And I think that this is the meaning of our journalistic work, that in addition to telling the truth, we can bring out what is best and most valuable in people and awaken the awareness that this is a common cause for all of us – said Grysiak.
Main photo source: TVN24