In March 2012, the expanded URL enrichment was launched. Earlier than this time, the Tweet payloads included solely the URL as offered by the consumer. So, if the consumer included a shortened URL it may be difficult to match on (expanded) URLs of curiosity. With each Historic PowerTrack and the Search APIs, these metadata can be found beginning in March 2012.
In July 2016, the improved URL enrichment was launched. This enhanced model gives a web page’s HTML title and outline within the Tweet payload, together with Operators for matching on these. With Historic PowerTrack, these metadata turn into out there in July 2016. With the Search APIs, these metadata start rising in December 2014.
In September 2016 Twitter launched ‘native attachments’ the place a trailing shared hyperlink shouldn’t be counted in opposition to the 140 Tweet character restrict. Each URL enrichments nonetheless apply to those shared hyperlinks.