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Xiaomi overtakes Samsung to take prime spot in European cellphone shipments in Q2 2021

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Chinese language smartphone maker Xiaomi is constant to put up strong progress. After overtaking Apple because the number two smartphone vendor in the world within the second quarter of 2021, it’s now turn out to be the highest vendor in Europe for the primary time, in accordance with new figures from Strategy Analytics.

Xiaomi overtook Samsung to take the highest spot in Europe, with 12.7 million telephones shipped in Q2, up 67.1 % year-on-year. Samsung’s shipments fell 7 precent in that very same interval to 12 million models, although the Korean firm stays the world’s greatest cellphone vendor.

Total smartphone shipments in Europe elevated in 2021 due to post-COVID restoration, say Technique Analytics’ researchers, with Apple additionally exhibiting first rate progress. The iPhone maker was up 15.7 % in comparison with 2021 due to strong interest in the iPhone 12.

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Smartphone cargo figures for Europe within the second quarter of 2021.
Picture: Strategy Analytics

Xiaomi’s give attention to worth, although, appears to have helped broaden its attraction in Europe. “Xiaomi has seen nice success in Russia, Ukraine, Spain and Italy amongst others and located clients anticipating its Mi and Redmi collection of function wealthy, worth smartphones,” mentioned Boris Metodiev, affiliate director at Technique Analytics, in a press statement.

Xiaomi’s progress has additionally been assisted by the demise of Huawei, which continues to vacate the European market after its telephones misplaced entry to Android and Google providers in 2019.

In certainly one of our latest evaluations of Xiaomi’s {hardware}, the company’s flagship Mi 11, we have been impressed by the cellphone’s worth. “It prices lower than the $799 Galaxy S21 in markets the place it’s offered, however in some ways, it has extra in widespread with the $1,199 S21 Extremely,” famous reviewer Sam Byford. “My greatest takeaway from the Mi 11 is that Samsung is fortunate Xiaomi doesn’t promote telephones within the US.”

Maybe, buoyed by its success in Europe, Xiaomi will now be contemplating a US invasion.

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