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YouTube is bringing NFL-style multiview to Coachella 2024’s livestream

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YouTube’s official livestream of this yr’s Coachella music pageant will feature a technology many soccer followers are acquainted with. Multiview, which permits viewers to observe multiple livestreams on the identical display whereas tuning into one audio feed, can be out there to viewers of the pageant’s stream on any YouTube TV app — no have to subscribe to YouTube TV, the platform introduced on Thursday.

Simply as multiview on NFL Sunday Ticket allows audiences to observe 4 totally different video games directly, the function for Coachella will permit for as much as 4 totally different levels directly. Viewers can swap between audio feeds and bounce out and in of fullscreen view. There can be a complete of six feeds — or six levels — to select from. The pageant this yr will happen throughout two weekends: April twelfth by way of 14th and April nineteenth by way of twenty first.

YouTube and Goldenvoice, the producer behind the Coachella Valley Music and Arts Pageant, have had an exclusive content partnership for 12 years now, enabling followers to stream each weekends of the long-lasting music pageant on its official YouTube channel without cost. YouTube pays a licensing payment to function the unique livestream of the pageant however then advantages from the advert income such a buzzworthy occasion generates. Performances comparable to Beyonce’s 2018 two-hour Beychella set or Blackpink’s efficiency of “Typa Lady” final yr can rack up millions of views and flow into on social media for weeks. 

Provided that gross sales for 2024’s Coachella have been the slowest in more than a decade, Vulture famous that the pageant is actually relying on generating any kind of extra attention this yr. Practically 4 months after gross sales opened, tickets for Weekend 2 are nonetheless out there on Coachella’s official web site, and each common admission and VIP tickets for each weekends are nonetheless available on third-party resale sites. That is extremely uncommon for the high-volume pageant in Indio, California; tickets for each weekends usually promote out in mere hours or days.

Some theories for why this yr’s sluggish ticket gross sales embody the excessive costs, the standard of this yr’s lineup, and general festival fatigue. In any case, a large chunk of Coachella’s standard base is skipping the festivities this yr, whether or not it’s resulting from lack of enthusiasm or a scarcity of money. Whether or not this may translate to extra eyeballs from YouTube audiences nonetheless curious sufficient to stream Coachella — is left to be seen. 

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