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Monday, December 11, 2023

YouTube Premium now prices an additional $2 every month

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YouTube Premium’s value has elevated to $13.99 a month within the US, a $2 improve in comparison with what it used to value. That’s in response to Google’s signup page for the service, which has been quietly up to date to mirror the brand new pricing, which was first spotted by 9to5Google. Alongside the month-to-month value improve, the price of an annual subscription to YouTube Premium is growing by $20 to $139.99.

The brand new pricing proven on YouTube’s web site.
Screenshot by Jon Porter / The Verge

What’s at present unclear is that if or when the YouTube Premium value improve would possibly apply for current subscribers. When Google final raised the worth of ad-free YouTube as a part of its rebrand from “YouTube Red” into “YouTube Premium” in 2018 it allowed former YouTube Purple subscribers to proceed to pay the {old} $9.99 a month value. 9to5Google’s Abner Li studies that YouTube remains to be honoring this lower cost on his private account, 5 years after the rebrand.

Extra just lately, nonetheless, YouTube hasn’t been so beneficiant. When it elevated the worth of its Premium family plan last October for brand spanking new signups, current subscribers had been charged the upper value beginning the next month. We’ve reached out to Google for extra info, together with particulars on whether or not this week’s value will increase will apply internationally.

YouTube Premium provides a group of performance enhancements for the video streaming platform. Subscribers get to observe YouTube movies with no adverts and obtain them to observe with out an web connection. There’s additionally assist for background playback, letting subscribers hearken to a video’s audio whereas utilizing different apps or whereas their telephone display is off. Extra just lately, Google up to date YouTube Premium with a higher-quality 1080p steaming option on choose platforms. And importantly, subscribing places an finish to Google’s incessant nagging.

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