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Sunday, March 3, 2024

YouTube can have fewer advert breaks on TV — however the advertisements are getting longer

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The following time you sit down to look at YouTube in your TV, you would possibly discover fewer advertisements breaking apart the video you’re watching. That’s as a result of YouTube is making ads on TVs appear much less incessantly, however in change, you’ll have to take a seat by longer commercials.

YouTube started testing longer however much less frequent advert breaks in September, and now they’re launching throughout all TVs. The change means you’ll see an up to date countdown timer within the bottom-right nook of your display that may now present how lengthy you could have left till the complete advert break ends or when you may skip.

YouTube beforehand displayed what number of advertisements have been included within the break within the top-left nook of your display, together with a countdown timer for every particular person advert. Together with the brand new advert frequency, YouTube is increasing advertisements on Shorts to TVs. Similar to on cellular and the net, you’ll now see advertisements in between Shorts that you would be able to skip by utilizing your distant.

Whereas I can’t say I’m too joyful that I’ll get advertisements in between Shorts on TVs, I’m type of glad in regards to the change to advert breaks on common movies, as I hopefully gained’t get as many small interruptions whereas I’m watching two-hourlong deep dives. YouTube has had a serious give attention to advertisements and getting individuals to look at them this yr. The corporate added unskippable 30-second ads to its TV app and has even gone as far as to put restrictions on ad blockers.

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