E-commerce success can be provided with a user-friendly website, excellent customer experience and product quality. Crucial, without a doubt, is also effective product information management. It helps you centralize all your data within one dashboard, ultimately increasing your store’s accuracy and resulting in more clients and revenue. Without the framework, however, your business may encounter a few challenges. To ease any doubts and help you implement product information management systems, we present you a guide including the definition, PIM’s most common obstacles and the best practices for its utilizing.
What common company challenges does PIM solve?
Product information management, or as many call it, PIM, is a structured framework made to manage all data surrounding products. Those include, among others, catalogues, descriptions and certifications. To add more, it aims to keep information in one place and enables you to distribute it within multiple channels, eliminating the risk of errors. Ultimately, it leads to cutting costs, increasing employee productivity and improving customer experience.
Product information management and its most common challenges
Without PIM, product information can and probably will be badly-organized. Not using a proper system results in many issues that will significantly threaten your business development. For instance, if you have got too many spreadsheets used to organize data, your information is vulnerable to fraud. Even the most precise ones are prone to human errors, as they cannot always be properly managed.
Moreover, while having large amounts of distributed products, there is a high risk of inaccurate displaying of items. Customers who stumble upon your goods and buy them because of the provided information will not return if dissatisfied due to, even minor, description mistakes.
It also cannot be omitted that SEO is crucial in today’s eCommerce world. Every product has to be properly optimized to be found more quicker. If you have, for example, 100 items in your store, you must fill in a meta description, a title tag and many others to each one separately without repeating the content. Duplicates lower your product’s search position, enabling competitors to stay ahead.
– All of this challenges can be solved by PIM implementing!
How to implement PIM?
Upon deciding to implement PIM systems, you ought to follow a few steps to ensure the chosen platform meets your business requirements. For one, define the project scope. In detail, clearly state the most relevant data, product attributes and catalogue structure. If you cannot do the task yourself, delegate it to external providers, allowing them to create perfect system from scratch. Remember, however, that while a PIM specialist can help with a smooth transition, you and your employees know details about the functioning of the company, cooperation methodology or specific goals that you want to achieve through this type of optimization. Ensure they get all information and, if anything changes, inform them of modifications immediately.
To add more, we have already mentioned that incomplete or false descriptions may significantly threaten your establishment. With product information management systems and the use of appropriate tools that the software provides, you will be able to minimize risks. Choose wisely and remember Your external providers, or your team of PIM managers, can review the work and ensure all data is structured and 100% true to your business objectives. If you apply the mentioned, you allow your company to flourish.