If you want to make data capture easy for yourself then you have come to the right place. This guide will show you what steps you can take to try and take things to that next level, so you can make sure that you are always putting your business first going forward.
Utilise Technology
You have to remember that technology is pivotal to the success of your business. Data capture tech has helped companies to collect all of the information they need at events. Whether it is from pre-registration to surveys, it’s safe to say that it’s now easier than ever to get the data you need. Of course, tech has made it easier than ever to measure your success and it now gives people the chance to ensure that they are always focusing on their ROI above all else. Organisations have also taken the time to recognise the importance of calculating trade show ROI. Data capture tools are now commonplace, so it is important that you use them to your advantage.
Why is Lead Capture So Important?
Lead capture is important, especially when it comes to trade shows. The main reason is that you are there to gain awareness and to get more business where possible. Lead capture helps you to turn your visitors into potential customers. It also works as a great networking opportunity. It may be that you have something that the lead is interested in, or that they may have a service that your business could potentially make use of. Surveys have been done and they have found that around 85% of B2B companies listed lead generation as being one of the most important marketing goals for them. Sure, it can be complex and at times you may even think that it seems you aren’t getting anywhere.
That being said, you do need to make sure that you treat every lead as being a potential win. Each one has the potential to reach the level of SQL, which is a sales-qualified lead. Sometimes it may feel as though you aren’t getting anywhere, but either way, it’s important to push on and for you to get as many leads as you possibly can. If you don’t then you may find that you end up struggling and that things don’t work to your advantage as much as they could.
If you are finding it hard to capture leads then it could be worth hiring an event staffing agency. We Are Event People have a team of young workers who can work as event managers or hospitality staff, so you know you can count on them to meet and exceed your expectations.
Define your Methods for Lead Capture
Technology has helped us to gather all of the data we need in a highly effective way. It’s far better than form-filling methods. Organisers can easily use badge scanner hardware or even software to make the whole process easier. You can also choose to add your own as another way for you to make the process of capturing leads more fun.
If you want to drill down even more then you can gain additional information by using a survey to follow-up and to make sure that your data is being captured correctly. While badge scanners do have their place, you have to remember that quality leads are what bring in the business. For interested visitors, if you haven’t chosen to use tech options, you do have to use a lead capture form. This will help people to take your brand seriously and it will give you the chance to be seen as a professional. If you aren’t sure how to capture leads properly then you can also host a competition,
When you do this, all you have to do is ask people to write their email addresses down, in exchange for winning a prize. You will be able to use all of the emails you have captured, but at the same time, you have the confidence of knowing that you have solid leads who want to be in with a chance of winning something from your company, whether it is a free service or product.