Sales of household appliances in the European Union. Poland has lost its position number one for China

The diary reports that China increased sales to EU markets by as much as 32 percent, and Poland in the same period only by 3 percent. when selling worth EUR 3.7 billion.

The author of the text notes that the scale of Chinese expansion may surprise, especially after the pandemic increase in supply costs from Asia and problems with the availability of components.

According to “RZ”, the home appliances industry of the main threat to the position of Polish plants rather saw in Turkeywhich systematically increases export to Europe.

– Imports from China are growing, because in Europe the increase in production costs caused mainly by green order is so high that profitability decreases. As a result, producers close the factories – said Marcin Majchrzak, general director of the Haier group in the region, the largest household appliances producer in the world.

European companies note that the growing import from China is also the result of government preference programs for companies.

– It is about the policy of supporting exports by the Chinese authorities, which reduces production and transport costs. The effect can be seen not only in household appliances, but also in online trade or the automotive industry – said one of the producers, quoted by “RZ”.

The diary informs that the effect is that the production of equipment in Poland has gone back in terms of several years. Although in 2024 it increased by 2 % to 23.4 million, but it is still much below peak possibilities.

As we read, in 2021 the production exceeded the level of 30 million. However, in 2023, employment in the household appliances in Poland decreased by approx. 1 thousand. people, and 2024 was even worse.

– Without a comprehensive policy at government and EU we will lose their competitiveness. As a state, but also a continent – commented Zygmunt Łopalewski, communication director of Beko Europe.