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Wednesday, December 4, 2024

Biedronka outraged with its beer promotion. The customer showed the receipt. “Looks like circumventing the law”

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She was surprised by a receipt from Biedronka: One of the chain's customers received it after shopping a receipt with a beer promotion. “A discount voucher worth PLN 20. To be used for a single purchase of beer in 550 ml cans for at least PLN 60 only on December 2, 2024.” – we read in the receipt shared by an Internet user.

The MP reacts: “It looks like 'celebration' laws and promotion of alcohol also towards children and young people,” commented Monika Rosa, an MP from the Civic Coalition. She emphasized that she demands actions by the Office of Competition and Consumer Protection (UOKiK). “This situation shows how much we need protection standards child for the economic sector,” she added. In her opinion, they are also needed changes in the Act on sobriety education. The KO MP announced that she would also deal with the issue of alcohol promotion Commission for Children and Youth.

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Biedronka reassures: “We emphasize that the group of people who receive information about our offer is very large narrowed and limited to adultsbecause only such people can have a 'My account' Ladybird'” – explained the press office Ladybugs in a message sent to the money.pl editorial office. It was also emphasized that the voucher is printed only for people who: made purchases using a card or application. “It can only be used by providing the same MB card number to which it was assigned at the checkout,” we read.

There is a notice to the prosecutor's office: Activist Jan Śpiewak notified about the submission notices to the prosecutor's office on Biedronka. “In our opinion, it applies illegal forms of alcohol promotion. Stop making Poles drunk by trade and alcohol cartels,” he wrote on social media.

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Alcohol advertising and regulations: Polish law does not allow for alcohol advertising high percentage. Only allowed advertising and promotion beerwhich, however, cannot be directed to minors. There was a lot of talk about this matter alcohol tubes – sachets of Voodoo Monkey alcoholic drinks, which, according to customers, could be easily confused with children's fizzes.

More We wrote about alcotubes in the text: “The breathaltubes caused a shock. The government goes to war on alcohol. New law“.

Sources: Monika Rosa on X, Jan Śpiewak on X, Money



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