Social media was in a frenzy after presenter Magda Mołek and another Tatuum brand ambassador, fashion show director Katarzyna Sokołowska, announced a charity event thing flood victims. The condition was to purchase any product of the company. From each transaction, 10 PLN was to be transferred to the account of the “Entrepreneurs for Flood Victims” initiative.
A wave of criticism. Tatuum's president apologizes. “The form was off”
Internet users criticized the company for, among other things, “sick sales drive”, emphasized that it was “shameful and shooting oneself in the foot”, and if Tatuum wants to help, then let him do it “unconditionally”. After a wave of criticism, he spoke on the matter owner companies, Paweł Kapłon. “Today I know that despite the intentions (because they do not count here), the form was wrong. I apologize and I take personal responsibility for it. I would like to thank everyone who sensitized me in this field and gave me another lesson in humility,” he said on social media. He added that the brand he manages transferred PLN 200,000 “directly to the account of the Siepomoga Foundation.” He emphasized that the company also supported foundations in Czech Republic and on Slovakia – its employees also suffered there.
Tatuum: Sorry, we are withdrawing the action. The entry was also posted by Magda Mołek
The apology also appeared on Tatuum's official Instagram account. “We realized that this time, despite good intentions, the form of action and communication we chose was inappropriate and that is why we took the initiative to withdraw from it,” we read. “We apologize,” Tatuum adds at the end.
On Saturday evening, Magda Mołek also issued a statement on the matter. – I would like to respond to your reaction to our joint campaign with Tatuum to help flood victims. And apologize. We meant well, but sometimes in emotions and haste we make mistakes – said the presenter.
She emphasized that she is from Lower Silesia and the flooded areas are her “place on earth”. – I survived the flood in 1997 and I know this fear. I also know how much it costs – money and emotions – recovering from such a tragedy. I help as I can and as I can, because my friends and family live there. I know that you know me, I believe that you will understand and accept the apology – she added.