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How Small Businesses Can Retain Existing Consumers

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Whether your small business specialises in car parts, baby toys, or pet supplies, all successful companies need an effective strategy in place to help them retain customers and boost sales. Many small business owners place too much focus on customer acquisition and not enough on customer retention. However, research shows that it can cost five times more to attract new consumers than it does to retain existing customers. Investing in customer retention will provide a good ROI, which makes this strategy a no-brainer. Here are a few top tips to help you build a strong customer base and boost loyalty.

Corporate Gifts

Corporate gifts for loyal customers is a great way to show them how much you value their business. Gifts for clients can range from cost-effective yet functional products like BPA-free water bottles and hoodies to high-end gifts such as swanky gift hampers and high-quality Bluetooth speakers. Whatever your budget, always make sure your gifts reflect your company and have your brand’s logo clearly imprinted on them.    

Targeted Marketing

Another great way to boost customer retention is by employing a targeted marketing campaign. A targeted campaign is an effective way of creating and maintaining a loyal customer base. This type of marketing tactic gives you a chance to make your existing customers feel like VIPs. Everyone likes to feel wanted, and paying special attention to your loyal customers will help keep your company at the forefront of their minds and encourage them to do more business with you in the future. Not to mention, reaching out to consumers without asking them to make a purchase can help build trust. It is a great way to form strong connections with existing customers and enhance customer engagement, which will help keep consumers loyal to your company. From exclusive offers and promo codes to sending them branded promotional swag in the mail, there are lots of ways you can make your customers feel valued.

Omnichannel Support

Omnichannel customer support is an effective communication strategy that allows you to provide excellent customer service using multiple channels. This type of customer support enables consumers to interact with your company with ease as they can reach your representatives via a number of means. In turn, your customer service reps can respond more efficiently and quickly than they could without omnichannel support, which decreases the likelihood of customers getting frustrated at sub-par customer service.

Ask For Their Thoughts

Giving your customers the chance to have their say about a product or service lets them know that you value their opinions. Furthermore, companies that proactively ask for suggestions on how they can improve their service show existing customers that they are ever-evolving and actually care about their customers. Not to mention, feedback is key to any business, and it can help shape your processes and operations. Try to ask for feedback as soon as a purchase is made or a service has been provided so that the experience is fresh in your customer’s mind. Following up a short time after the transaction will also help you gain further insight to how customers feel about your product or service.

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