March 3, on Monday, president UOKiK Tomasz Chróstny announced that Filip Chajzer, Will add and Małgorzata Rozenek-Majdan They were punished for Incorrect designation of advertising content on Instagram. Rozenek-Majdan received the highest penalty, which must pay over PLN 220,000. This does not agree with the decision of the office. New explanations in the case have appeared at the Celebrity Instastories.
Małgorzata Rozenek-Majdan does not give up. “The act was written in a completely different reality”
Małgorzata Rozenek-Majdan was not satisfied with the decision to impose a penalty and made a statement through her lawyer Maciej Ślusar. The celebrity announced that she would appeal and disagree with the punishment. UOKiK spokeswoman Małgorzata Cieloch responded to her words and referred to the arguments submitted by the lock. – We remind you that “the recommendations of the President of UOKiK regarding the marking of advertising content by influencers in social media” issued in 2022 are to facilitate compliance with applicable law. This does not mean that you could not mean advertising messages before. We question the misleading practices on the basis of the provisions in force since 2007 – said Cieloch in an interview with Pudelek.
Ma³gorzata Rozenek-Majdan She decided to respond to the allegations once again, not through the lawyer, but to Instastories. Consistently in their statements He claims he is rightemphasizing that the original act, on the basis of which a punishment was imposed on it, was created long before the appearance of the concept of “influencer”.
“Yesterday a spokeswoman for the UOKiK Ms. Małgorzata Cieloch in an interview with the editorial office of Pudelka said that UOKiK can check the activities of the creators since 2007 (in my case since 2016), Although the recommendations regarding the designation of cooperation were created only in 2022. According to the office, the legal basis is the 2007 Competition and Consumer Protection Act. Meanwhile, the Act on competition and consumer protection from 2007 was founded in times, when the concept of “influencer” in marketing did not exist at all. She did not refer to internet creators, did not regulate the issue of determining cooperation and did not answer the questions that are crucial today. She was written in a completely different reality – before the era of social media, before the era of influencers, before the creation of the market, which is currently one of the pillars of the advertising and digital economy ” – we read on Instastories Rozenek–Maidan.
Małgorzata Rozenek-Majdan explains the case with UOKiK. “I always wanted transparency”
Later in the speech, Rozenek-Majdan stated that “It should not be that citizens are punished for non -compliance with ambiguous regulations' addedthat she always wanted to enforce her rights. “For their part, they can say one thing: I always wanted transparency. Therefore, since in 2022, UOKiK recommendations appeared, I follow them in my work ” – she concluded.