Wife Karol Nawrockiwho is candidates for the president of Poland on behalf of PiS, she set up an Instagram account. So far added Two posts – both concern her husband's election campaign. She informed that she had now put her career to the further track. “I can't imagine not supporting my husband in this important path. During the election campaign I suspended my professional life, so you can undoubtedly count on me. Of course, at this time I would like to meet you, but I also hope you You will meet me. – Marta Nawrocka wrote. We asked an expert on the political image if it's a good move.
A political image specialist about Marta Nawrocka: You can see the professionalization of the image
It is widely known that the presidential candidate, who has a supporting wife by his side, gains in the eyes of voters. According to Agata Krypczyk, an online political image specialist, the presence of Nawrocki's wife affects his imagebuilds emotional relationships and even expands the electorate. – The candidate for the first lady plays a symbolic, but important role, especially in Poland, where the president is traditionally perceived not only as a politician, but also as a person representing family and social values - she said in an interview with the gossip. How is Marta Nawrocka, who debuted on Instagram in a very political edition?
The professionalization of the candidate's image for the first lady is very much visible
– assesses Agata Krypczyk. – Professional photo, but well -chosen image – neither too “stiff” nor too feminine. A modest look and clothinglack of excessive smoothing of the face, show it in a very natural light. In addition, a description in which he strongly emphasizes pro -family values, and in the first post communicates that she decided to suspend her professional career to fully support her husband. Her commitment to the campaign and the decision to suspend his professional career testify to strong support and partnership in their relationship – emphasizes the specialist.
Marta Nawrocka will help her husband insulate her image? The expert has no doubt
The wife of Karol Nawrocki is to help him blur the traces of his previous ones mishap. – Even more so, building its image is important, because information has already appeared, among others, about raising child from the previous relationship of Marta Nawrocka. We also have a play here with youth And freshness in this campaign, especially since recently there have been many controversial facts about the activities of Karol Nawrocki – among others the hotel scandal, which weakened his image as a transparent candidate – Agata Krypczyk tells us.
The political image specialist also noticed the opposite of behavior Agata Dudathe current first lady, which does not always arouse positive reception. – Here, too, you can notice a clear counterattack to the current image of Agata Duda, who after two terms of her husband became perceived as a person silent, inaccessible, and her image was mainly built by mock memes – notes the expert.
Marta Nawrocka versus Małgorzata Trzaskowska
According to the expert, Marta Nawrocka Movement with Instagram could see her husband from his wife. Over the past few weeks, Rafał Trzaskowski's wife has strongly supported her husband in the campaign, and in the previous one in 2020 she intensively conducted social media, where she reported everything, sharing her own thoughts and emphasizing support for her husband. Małgorzata Trzaskowska's profile currently has 114 thousand. observers.
Apparently, the election staff of the candidate Karol Nawrocki was strongly inspired by this activity and decided to repeat the success of Małgorzata, who is perceived by society as a warm and friendly person
– says Glink Agata Krypczyk. He also draws attention to the last survey for “Wprost”, in which Poles were asked about their dream first lady. Most of them commented in the category “none of the listed/I have a opinion”. But Małgorzata Trzaskowska gained a support of 26.6 percent in the poll. Third place and 13.3 percent Support belongs to Marta Nawrocka, a wife supported by PiS Karol Nawrocki. – The difference is large, so the creation of Marta Nawrocka's profile can be the result of this survey and definitely less recognition – adds the expert.