Shopping basket over PLN 300: The data collected by ASM SFA shows that in January the average price of a shopping basket containing the most popular everyday products was PLN 312.19. In addition, in eleven networks Average basketball prices amounted to over PLN 300. Where was the cheapest?
Auchan cheapest: The lowest value of the basket was recorded in the Auchan network, where the average Cost The shopping basket was PLN 287.71. Differences between the first and second and third cheapest shop In the ranking they were more than PLN 12.23 (Ladybird) and PLN 12.95 (Makro Cash & Carry). Lidl In this ranking he was in the 9th position (5th most expensive) with a basket of value PLN 318.29. On the other hand, the highest value of the shopping basket in January 2025 was recorded in the Dino network, where for the analyzed set of products you had to pay PLN 323.22.
Difference 12.45 percent: The difference between the highest and lowest basket value in this ranking was 12.45 percent. “Analyzing the basket based on the lowest prices we could pay disposal of all the locations of the surveyed networks PLN 224.16while assuming the highest prices – PLN 387.07. The difference between the cheapest and the most expensive basket in January this year. haughty PLN 162.91” – says in the ASM SFA report.
Discount stores are decreasing: Meanwhile, according to Rzeczpospolita, which refers to the Proxi.cloud report, Poles may have fed up with price wars and intrusive ads And that's why they begin to change their purchasing preferences. It turns out that Traffic in discount stores dropped by 1.8 percent.while in hypermarkets it increased by 7.1 percent. In turn, convenience stores, such as Żabka, jumped by as much as 14.2 percent.
Changing customer preferences? According to Mateusz Chołiej from Proxi.cloud, the reason for increasing traffic in the case of hypermarkets may be “changing the preferences of some buyers for larger purchases in facilities offering a more diverse range”. Karolina Mańkowska, ASM SFA analyst, estimates that “a decrease in traffic in discount stores, although minimal, may indicate early signs changing consumer preferences“.
Hypermarkets up: The expert adds that Increased interest in hypermarkets It may be due to several factors: more attractive promotions, a wider product offer or price strategies that attract customers looking for comprehensive purchases in one place. – If this trend persists, the competition between the segments may actually get worse, Especially in the area of price policy – he assesses.
See also: The discount store announces changes. More in the text “Changes in Lidl. From March, employees will be able to look into the basket?”.
Sources: ASM SFA, Republic