TVN decided: The Metro channel will no longer be broadcast on terrestrial television.TVN Warner Bros. Discovery did not apply for an extension of the terrestrial license for Metro, which expires on December 28, 2025. This must be done one year in advance, which means that from the end of next year the channel will broadcast only on the basis of a cable and satellite license, which is valid until August 2, 2026.
Viewership is low: Office press TVN Warner Bros. Discovery said that the channel will “continue to develop dynamically based on a different distribution model, i.e. cable and satellite television, IPTV or streaming platforms.” It was emphasized that this was “business decision”. TVN paid PLN 13.5 million for the current license for Metro. Meanwhile, the Metro channel had 0.19 percent. market share in the general group and an average daily audience of 11.2 thousand. Of which only 3.3 thousand are viewers receiving the channel via terrestrial television.
A place will become available: The Metro channel was broadcast on MUX-8, which has a smaller range than other nationwide multiplexes and broadcasts in a different polarization. Importantly, the channels available on the eighth multiplex can still be received on older decoders and TV sets. because he was not part of the so-called refarming. The National Broadcasting Council will now announce a competition to replace Metro in this multiplex. You may be interested in, among others: Hungarian company TV2 Média.
What is the Metro Channel? This Poland universal television station that started broadcasting in December 2016. It was launched by Agora through its subsidiary Green Content. Quickly after launch, 48.94 percent shares in the company were acquired by Discovery. He bought the rest in September 2017. Therefore, the station began to be dominated by rebroadcasts of TVN programs.
Read also: Does the owner not have to sell TVN? “Then the whole transaction would make absolutely no sense”.
Sources: : virtualmedia.pl, press.pl