The employment of web designers and developers is expected to grow by eight percent between 2019 and 2029. According to the US Bureau of Labor Statistics, this is much faster than normal.
This stat makes it obvious that there’s a need for web design and development; however if you’re starting your own business, how do you stand out from the rest?
Keep reading for tips that will help you hit the ground running.
Have a Niche
There’s a whole world of web design out there, and you don’t need to concur with it all. Develop a niche and focus your efforts on reaching that audience. You can ask yourself a few questions to help figure out what you want your niche to be. What are you passionate about? What are you good at? What is in demand?
It’s imperative to consider demand and passion together. You might be passionate about something, but if there’s no demand, it doesn’t make sense to build your business to focus on that.
Show Off Your Portfolio
Don’t just tell your potential clients what you can do. Take the time to create designs and back up your claims with proof. Not too sure what your portfolio should look like? Check out other web design companies like, Create Designs, and look over their portfolios for inspiration. Your own website should be up to par and should showcase your capabilities. There are a few tips you should follow when creating your portfolio.
- Make sure it is up-to-date. Include your latest projects and technologies you are using.
- Highlight your best work. Pick projects that you are proud of and that show off your skills.
- Organize your work in an easily navigable way. Use clear categorization and labeling so potential clients can quickly find what they are looking for.
- Give your portfolio a little extra love with a KISS. In other words, “Keep It Super Simple.” A clean, uncluttered design will make it easy for visitors to focus on your work.
- Provide context for your work. Include information about the project requirements and objectives, as well as your role in the development process.
Develop a Network
Do you have a network? Networking is one of the most important things you can do in any business. However, in the digital world when you can days without talking to another person face to face, it’s even more important.
There are a couple of things you can do to help build your network:
- Go to conferences and meetups. This is an excellent way to meet other people in your field and stay on top of the trends.
- Use social media and other online communities to your advantage. You can connect with other businesses and designers in a variety of online forums. Use these to your advantage, but remember to approach people with the right attitude. If you’re constantly trying to sell yourself, it’s likely to turn people off.
Create Success in Your Startup
If you’re ready to start building your own web design business these tips will help you get off to a strong start. Remember building a successful business requires time and patience. Are you ready for the challenge? Get out there and start designing.