Last year, the beer industry sold 100 million bottles and cans less than in 2023, which means a 1.7 percent drop. As the Polish breweries informed, only the non -alcoholic beer segment recorded an increase of over 17 percent.
Association of Brewing Industry Employers in Poland – Polish breweries pointed out that it was The lowest result in 20 years.
As stated, the largest declines can be seen in alcoholic lagers (3.1 percent of the YDR) and strong beers (3.8 percent of the YDR). “This is the result, on the one hand of health trends among consumers, and on the other, falling economic availability of beer” – he was assessed.
The president of Polish breweries Igor Tikhonov noticed that last year's decline in the entire market was another such year for the industry, which over the past five years has shrunk by about 10 percent. He added that the price of beer has been increasing since 2019, and its cumulative increase was 43 percent; This is mainly due – as he said – from the increase in excise duty to alcoholic beverages. The industry estimates that Until 2027, the price of beer will increase by over 10 percent.
In the opinion of Tikhonova, problems for the industry are falling demographics, as well as “conditions related to the change of life”, especially after the Covid-19 pandemic. “The number of meetings, the number of opportunities for meetings, and therefore to drink alcohol,” he noted. He added that he also has a negative impact on the industry inflation.
Non -alcoholic beer is gaining popularity
He indicated that while in 2023 all the beer market segments fell, it In 2024, the sale of non -alcoholic beer increased. 17.4 percent were sold More bottles and cans of such products than in 2023 in terms of volume, this segment covers 6.4 percent. the entire beer market. An increase was also recorded in terms of the value of a non -alcoholic beer sold – 16.8 percent. (7.5 percent of the market). The value of sales of non -alcoholic beer exceeded PLN 1.7 billion (an increase of almost PLN 250 million yaws).
“The most important beer sales channel remains traditional trade, which is responsible for 62.7 percent of the total value of beer sold on the Polish market,” Polish breweries said.
The Association of Brewing Industry Employers – Polish breweries brings together beer producers.
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