Europeans do not want Tesla: Although in January 2025 the sale of new electric cars in European markets increased by 34 percent. (up to 124,341 pieces), Tesla has a very poor month behind her. The data published by the European Association of Vehicle Manufacturers (ACEA) shows that in the entire region (EU, EFTA, UK) Tesla sold 9,945 cars. This means A decrease by 45.2 percent Compared to 18,161 pieces a year earlier. It is even worse in the European Union itself. In the countries of the community, Tesla registered 7,517 new cars, which means a decrease by 50.3 percent. Compared to January 2024, when 15 130 vehicles were registered.
Why does sales decrease? The investment director at AJ Bell, Russ Mould in an interview with the BBC presented several theories. Above all Competition is growing on the European market. In addition to local brands such as Volkswagen or Renault, the Chinese are getting more and more in Europe. For example, the Chinese State Automotive Company Saic Motor sold 17,291 pieces in the EU, which is much more than Tesla. Anyway, its sale increased by 76.5 percent. year on year. The head of Tesla Elon Musk, who is not helping the situation, who is mixed up in European policy. In Great Britain, he criticizes Prime Minister Keira Starmer, and in Germany supports the far -right AfD party. In addition, Donald Trump's policy, with whom he cooperates closely, is less and less popular in Europe.
Tesla actions down: Among other things, due to surprisingly low sales, the concern's shares have dropped significantly. On Tuesday, they dived by over 8 percent. and They are the lowest since November 2024. And the moment before Donald Trump became president. For the first time in his second term, the market capitalization of Tesla fell below $ 1 trillion. The crisis was intensified by reports from China. There, Elona Muska released the long -awaited update of the autopilot software with urban navigation function. However, it was recognized that it did not meet the expectations.