Dodds joins from Virgin Media O2 having served as the corporate’s chief working officer for the final two years, in addition to managing director and chief advertising and marketing officer previous to that.
Dodds has additionally held government roles at Callaway Golf and Honda, and presently sits on the board of the incapacity equality organisation, The Useful 500.
“I’m thrilled to tackle the function of CEO at System E,” he stated.
“My ardour for automotive, sport and leisure means I’m extremely enthusiastic about this chance.
“System E is a singular platform that blends cutting-edge know-how with the world’s most sustainable sport, offering infinite potential for innovation and Positive change.
“There’s a world-class crew at System E, and I’m excited to guide them into the following chapter, shaping the way forward for motorsport and redefining what is feasible.”
Championship co-founder and chairman Alejandro Agag added: “Jeff brings a confirmed observe document of dynamic management and spectacular execution to System E, and the Board appears to be like ahead to him unlocking the total potential of System E, for the advantage of our followers, groups, producers, companions and stakeholders.”
It was announced on Tuesday to Formula E staff that Reigle would be stepping down from a place he has held since September 2019.
Jake Hughes, McLaren, e-4ORCE 04 Sacha Fenestraz, Nissan System E Group, Nissan e-4ORCE 04, Norman Nato, Nissan System E Group, Nissan e-4ORCE 04 at the beginning
Photograph by: Andrew Ferraro / Motorsport Images
He confirmed that he would “stay as an advisor by the top of the 12 months” and that he’ll assist Dodds by the approaching months.
“It has been an honour main System E for the final 4 years,” stated Reigle.
“I used to be initially interested in System E’s distinctive place as a sport on the intersection of innovation, sustainability and electrical mobility.
“What I discovered was way more bold and humbling; a passionate group of individuals dedicated to constructing a world sport whereas altering the world.
“This mission continues below new management and as somebody who benefitted from a partnership with Alejandro I’m blissful to assist Jeff earlier than reverting to life as a passionate System E fan.”
The subsequent spherical of the championship takes place in Jakarta on 3-4 June.