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Thursday, February 22, 2024

STS leads Polish iGaming sector

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There have been a few anniversaries this year, and STS will not feel left out. 2022 marks 25 years since the Polish company was established. The quarter of a century that has followed has seen them become leaders of the Polish iGaming sector and one of the top online gambling sites in the UK.

The company has expanded continually and now employs more than 1,500 people. It has four offices, two of them in Katowice and Warsaw in Poland, plus two others in Prague and Malta.

When STS was launched, its mission was to dominate the Polish gambling market, and it has achieved that with the company holding a 45 per cent share of the market in their home country. There are over 440 STS betting shops in Poland, with a presence in all the major cities in the country.

Helping Polish clubs and players

STS Gaming Group does not just offer the opportunity to bet on sports or play casino games. It launched The Sport Is Your Chance Foundation, which helps develop Polish sport. Athletes can receive the help that allows them to find training facilities that will help them in their careers. Help is also given to allow them to participate in overseas events.

Sponsorship is one way that companies can boost their business. STS is the official sponsor of the Polish football team that has qualified for the 2022 World Cup. It also backs clubs such as Lech Poznan, Górnik Zabrze and Zagłębie Lubin.

Expanding to the UK

The company began opening up to other European markets in 2019. STS was successfully granted a licence by the UK Gambling Commission, which shows it is a company whose importance must not be underestimated. Many gambling companies have seen licence applications turned down or licences are taken away from them. 

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STS Bet in the UK has been a tremendous success with customers keen to enjoy the wide range of markets they cover, the highly competitive odds and the bonuses and promotions that are offered. They look set to have a very successful future in the UK.

Online success

Recent decades have changed the way in which we bet. Online gambling is now so important, with sites open 24/7 and always offering betting opportunities.

This sees them having the ability to offer up to 400 different markets on the sports events that they cover. That’s one of the many reasons their online sites are so popular with gamblers. STS now has over 1 million customers, which will likely increase in the future.

STS has recognised the importance of online gambling. 80 per cent of its revenue comes from its online sports betting and casino sites. The EGR Power 50 (a list of the largest gaming companies) has STS in 27th place, and the chances are it may well be higher in the next published list.

Casino games to play

STS isn’t all about betting on sport. Online casinos have increased in popularity, and STS have spent time ensuring they offer a high-quality product. A visit to an STS Casino sees players being given a chance to play nearly 1,500 games. They continually add new ones from top software designers.

Live casinos are also an area in which STS are incredibly strong. Playing in these casinos is as close as you will get to a visit to your local land-based one.

Ensuring that they take advantage of the improved mobile phone technology has also been achieved. STS have mobile versions of its site and apps for both Android and iOS. Esports has also increased in popularity, so it’s no surprise that STS includes plenty of events.

Plenty for their customers

Another way STS wins their customers’ approval is their payout system, STSpay. This allows swift transfers of funds to take place. Their customer service is also greatly appreciated by their site members.

Being able to watch sport live is always something that customers appreciate. STS TV includes coverage of everything from football to basketball, with over 5,000 events shown live on your PCs and mobiles.

There’s also BetSys, which offers sports betting solutions in both Central and Eastern Europe. They are one of the largest suppliers in this field.

STS have achieved so much in the past 25 years. They are not a company that likes to stand still, and further expansion (perhaps in North America) is likely in their very promising future.

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