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Wednesday, February 28, 2024

Why Online Security tools are so Important today?

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There are more and more people accessing the internet every day. In October of 2021, there were 4.88 billion internet users worldwide, which comes to almost 62 percent of the world’s total population. And this number will continue to grow with the development of the internet and digital technology. This gave us all the new opportunities of using the internet and changed the way we communicate, study, work, own business, and even ways in which we can entertain ourselves. We all happily accepted the changes brought by technology development as it made our lives more convenient and easier.

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But, the development of technology hasn’t only benefited the good actors, as fraudsters and cybercriminals have found a way to use it to update their malicious attacks and make them more sophisticated and harder to trace. Everyone is in danger of becoming a victim, from individuals to businesses, and this is why protecting your business and its customers needs to become every business owner’s priority. Implementing proper online security tools such as browser fingerprinting tools, email or social media lookup, or IP analysis tools can make all the difference between becoming a victim of a cyber attack or a fraud.

The truth is that fraudsters only care about the profit, and they will get it at any cost. With the digital transformation of various businesses accelerated by the Covid 19 pandemic, fraudsters have gained access to an entirely new set of victims. They don’t care what the size of your company is, which industry you are in and who your customers are; they just care about the ways they can exploit your business for their financial gain. Just look at the biggest cyberattacks of 2021; the victims range from dating apps, social media platforms to financial institutions or even healthcare providers. Nobody is safe anymore. Dealing with these new threats makes staying safe in the online world more critical every day. Becoming a victim of a cyber attack or a fraud can have disastrous effects on your business, from causing financial damage, loss of customers, and even reputational damage. In order to protect your business and employees while at the same providing exceptional service to your customers without causing user friction, you will need help. By implementing proper online security tools and optimizing your cybersecurity strategy, you will be able to do just that.

How can online security tools help you to protect your business?

Firewall and antivirus programs

No systems are protected if they don’t have these basics of online security installed. The truth is that they are the foundation on which you will build your online security strategy. Firewall and antivirus software can protect your network from any potentially suspicious or harmful software that is trying to access it. By adding antimalware software in this combination, you will be able to protect your business from the ever-growing threat of malware attacks. While none of this software is bulletproof, they can make a significant difference in reducing the risk of cyber attacks affecting your business.

Fraud prevention tools

Wouldn’t it be amazing to be able to stop the fraud before it can cause damage to your business? This can be done by implementing fraud prevention tools such as browser fingerprinting, data enrichment, or email lookup tools into your cybersecurity strategy. These tools are created especially to be able to differentiate between legitimate customers and fraudsters, recognize fraudulent activity and stop it.

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Educate and train your employees

In addition to implementing the right online security tools, you need to take a look at your employees. Research has shown that in 2019, 90% of data breaches in the UK were caused by human error. This is because employees are not taught how to identify cyber threats or even how to use online security tools to ensure maximum protection. By providing proper training, you will be able to reduce the risk of your employees unintentionally enabling cyberattacks or giving fraudsters access to your confidential data.

The threat of cyber-attacks will never go, but it doesn’t have to be the end of your business. Ensure that you take all the necessary steps, and you will be able to keep it safe from danger.

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