Not only bread, kajzerki or baguettes – breadcrumbs into hamburgers or hot dogs are increasingly thrown into baskets, “Rzeczpospolita” pointed out. She noted that “the bread market has been changing in recent years”.
“Poles in 2024 spent up to PLN 11.3 billion on all types of bread. The market is changing, new categories are growing, such as hot dogs or hamburgers. Bread in 2024 we bought 1.2 million tons,” the daily said.
He added that the broadly understood category of bread (in addition to bread or rolls also covering crisp or hot dogs) in 2024. At least once they bought 99.9 percent. Polish households. This is the result of YouGov CP Poland data, which “Rz” met the first.
It was also pointed out that each farm bought something from this category over 119 times and spent on average over PLN 890 on average.
Bread and rolls leader
– Among the analyzed segments, bread and rolls were the most popular, over 99.6 percent of buyers made purchases of such products. Subsequently, crunchy bread with over 63 percent and toasted bread, which was bought by 60 percent – told the journal Grzegorz Mech from Yougov CP Poland.
– In quantitative terms, bread and rolls are an absolute leader, this segment is almost 95 percent of purchases. Toast bread is second, with shares of 4 percent, and the shares of crisp bread and bread for hot dogs and hamburgers are below 1 percent – explained Mech.
“Rz” pointed out that “the bread market has been changing in recent years, there is even a fashion for limiting the consumption of bread, although for the time being the market data is not clearly visible.” The article also indicates that “bread is a frequently bought category, but at the same time most often thrown away”.
“The data of the Federation of Polish Food Banks shows that products such as bread are most often thrown out, which was admitted to as many as 52 percent of Poles. For comparison: 38 percent indicated fruit, and 36 % for vegetables” – written.
Source of the main photo: Grand Warszawski/Shutterstock