Wrocław with an award for the world's best spot promoting the city

At the beginning of the year, the Wrocław Tourist Organization, together with the Wrocław City Hall, submitted a promotional spot for the city to the international association of tourist film festivals. A total of over four thousand films took part in 11 festivals around the world – in various categories. Wrocław scored the most points, winning in the “City Promotion” category (World's Best Tourism Film in City Promotion).

– Wrocław approaches promotion boldly, looking for new forms of communication. The success of the spot, which formed the basis of our entire two-year domestic and foreign campaign, is an important contribution to strengthening the brand of our city. The awards received by the spot are thanks to everyone involved in the campaign: employees of the City and Tourism Promotion Department, the Wrocław Tourist Organization, the MagicLine Group and our partners, including the National Museum, whose director inspired the narrative axis of the film – says Radosław Michalski, director of the City Brand Department. – but it is also a motivation for all of us to be creative in choosing the channels to reach Wrocław and Lower Silesia, which was heavily affected by this year's flood.

The award in Valencia is the result of the success of the city's promotional spot at international festivals in 2024. Wrocław City of Adventure received the Silver Dolphin in Cannes, an award in Los Angeles, as well as in Tortosa, Zagreb, Belgrade, Lousa and Warsaw.

– Being among the best is already great, but being the best – it exceeds the wildest expectations – comments Alfred Wagner from the Wrocław Tourist Organization. – Each festival has a different, independent jury. The Wrocław promotional spot was appreciated by so many bodies and ultimately won the entire ranking, receiving the title of the world's best material promoting the city! Can you imagine better tourist advertising for Wrocław? – he adds.

Established in 1989, the International Committee of Tourism Film Festivals (CIFFT) brings together international corporate and tourism film festivals as part of the most prestigious initiative granting awards and distinctions for tourism advertising, promotional materials and videos on social media – CIFFT Circuit.