The Faenza-based squad confirmed off its new colors at an occasion hosted within the Lincoln Centre, throughout New York Vogue Week.
The tweaked livery options barely extra crimson than final yr, which has been prompted by a brand new sponsorship cope with PKN Orlen.
Crew principal Franz Tost stated that the squad’s resolution to carry its livery launch in america was testomony to the expansion of F1 within the nation.
“As we all know, System 1 has seen an enormous enhance in reputation because of the likes of Netflix and social media over the previous couple of years,” he stated.
“So, it’s extraordinarily essential that we proceed to develop on this market, which is why I’m happy we have been in a position to launch our 2023 livery right here right this moment in New York Metropolis to indicate our appreciation to the US viewers.”
AlphaTauri is coming off the again of a fairly troublesome 2022 marketing campaign, the place it completed ninth within the constructors’ championship after failing to take advantage of the alternatives of the brand new guidelines.
The crew’s largest drawback was an absence of consistency with its automotive, with Pierre Gasly and Yuki Tsunoda in a position to combat for some good factors on some weekends however then being nicely adrift on others.
The AT03 appeared particularly well-suited to sluggish velocity venues however struggled extra on the sooner circuits when downforce calls for elevated.
There have been ideas that the crew will go for a unique idea with its AT04 that might convey it extra in step with what sister crew Crimson Bull has executed.
The 2023 designs which have been revealed by different groups are already pointing in the direction of various groups taking concepts from final yr’s dominant RB18, so it might make good sense for AlphaTauri to comply with swimsuit.
AlphaTauri has additionally made some modifications on the driving force entrance with Gasly having been changed by Nyck de Vries.
The Dutchman was signed by the crew within the wake of his spectacular F1 debut on the Italian Grand Prix, when he stood in for Alex Albon at Williams, taking a ninth-place outcome.
AlphaTauri has excessive hopes that de Vries, regardless of being a rookie, may also help give the crew the steering it wants to maneuver up the order.
Talking final yr, Crimson Bull motorsport advisor Helmut Marko stated: “In fact. Yuki is younger and doesn’t have this expertise and background, so [Nyck] ought to lead the crew.
“We’ll see the way it goes subsequent yr, however from the expertise and the character he has, he ought to be the crew chief.”