YouTube is bringing its advert blocker struggle to cellular. In an update on Monday, YouTube writes that customers accessing movies via a third-party advert blocking app could encounter buffering points or see an error message that reads, “The next content material just isn’t out there on this app.”
Final 12 months, YouTube “launched a global effort” to encourage customers to permit advertisements whereas watching movies or improve to YouTube Premium. It additionally started disabling videos for customers with an advert blocking extension enabled.
However now, YouTube says its insurance policies don’t permit “third-party apps to show off advertisements as a result of that stops the creator from being rewarded for viewership.” This seems to focus on cellular advert blockers like AdGuard, which helps you to open YouTube throughout the advert blocking app, the place you’ll get to view movies interruption-free.
“We solely permit third-party apps to make use of our API once they observe our API Services Terms of Service,” YouTube says. “Once we discover an app that violates these phrases, we’ll take acceptable motion to guard our platform, creators, and viewers.”
To get round this, YouTube as soon as once more suggests signing up for the ad-free YouTube Premium. This possible received’t come as nice information to all of the customers who watch YouTube via advert blocking apps, however it doesn’t appear to be YouTube is backing down in its battle towards advert blockers anytime quickly.