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Friday, May 24, 2024

Randy Travis will get his voice again in a brand new Warner AI music experiment

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For the primary time since a 2013 stroke left nation singer Randy Travis unable to talk or sing correctly, he has launched a brand new tune. He didn’t sing it, although; as a substitute, the vocals have been created with AI software program and a surrogate singer.

The tune, referred to as “The place That Got here From,” is each bit the sort of folksy, sentimental tune I got here to like as a child when Travis was on the peak of his fame. The producers created it by coaching an unnamed AI mannequin, beginning with 42 of his vocal-isolated recordings. Then, beneath the supervision of Travis and his career-long producer Kyle Lehning, fellow nation singer James DuPre laid down the vocals to be reworked into Travis’ by AI.

Moreover being on YouTube, the tune is on different streaming platforms like Apple Music and Spotify.

The results of Warner’s experiment is a mild tune that captures Travis’ relaxed fashion, which not often wavered removed from its baritone basis. It seems like a kind of singles that will’ve hung across the charts lengthy sufficient for me to nervously sway to as soon as after working up the gumption to ask a lady to bop at a center college social. I wouldn’t say it’s a nice Randy Travis tune, however it’s actually not the worst — I’d even say I prefer it.

Dustin Ballard, who runs the assorted incarnations of the There I Ruined It social media account, creates his AI voice parodies in much the same way as Travis’ workforce, giving delivery to goofy mash-ups like AI Elvis Presley singing “Child Bought Again” or artificial Johnny Money singing “Barbie Woman.”

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It will be simple to sound the alarm over this tune or Ballard’s creations, declaring the dying of human-made music as we all know it. However I’d say it does fairly the alternative, reinforcing what instruments like an AI voice clone can do in the fitting arms. Whether or not you just like the tune or not, you need to admit that you just can’t get something like this from casual prompting.

Cris Lacy, Co-president of Warner Music Nashville, told CBS Sunday Morning that AI voice cloning websites produce approximations of artists like Travis that don’t “sound actual, as a result of it’s not.” She referred to as the label’s use of AI to clone Travis’ voice “AI for good.”

Proper now, Warner can’t actually do a lot about AI clones that it feels don’t fall beneath the heading of “AI for good.” However Tennessee’s recently-passed ELVIS Act, which fits into impact on July 1st, would enable labels to take authorized motion in opposition to these utilizing software program to recreate an artists’ voice with out permission.

Travis’ tune is an efficient edge-case instance of AI getting used to make music that really feels respectable. However however, it additionally could open a brand new path for Warner, which owns the rights to huge catalogs of music from well-known, {dead} artists which can be ripe for digital resurrection and, in the event that they need to go there, potential revenue. As heartwarming as this story is, it makes me surprise what classes Warner Music Nashville — and the file trade as a complete — will take away from this tune.



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