Common Music Group has inked a “multi-dimensional” cope with TikTok that may see its roster of artists — which incorporates Taylor Swift, Drake, and Olivia Rodrigo — return to the social media platform’s one billion-plus customers. UMG began pulling its music from TikTok on February 1st after the {old} contract expired.
Notably, the deal will handle considerations that UMG and its artists have with generative AI. “TikTok and UMG will work collectively to make sure AI growth throughout the music business will shield human artistry and the economics that move to these artists and songwriters,” reads a press release announcing the deal. “TikTok can also be dedicated to working with UMG to take away unauthorized AI-generated music from the platform, in addition to instruments to enhance artist and songwriter attribution.”
“We’re delighted to welcome UMG and UMPG again to TikTok,” stated Ole Obermann, TikTok’s International Head of Music Enterprise Growth. “Particularly, we’ll work collectively to guarantee that AI instruments are developed responsibly to allow a brand new period of musical creativity and fan engagement whereas defending human creativity.”
The deal additionally consists of “new monetization alternatives” that stem from TikTok’s rising e-commerce capabilities. TikTok additionally commits to proceed constructing instruments to assist artists higher leverage the platform in areas like analytics and built-in ticketing.
The businesses say they’re “working expeditiously” to return artists to the platform.