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TikTok is including an ‘AI-generated’ label to watermarked third-party content material

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TikTok already mechanically applies an “AI-generated” tag to content material on its platform made utilizing TikTok’s AI instruments, and that very same label will now apply to content material created on different platforms. Now, TikTok will detect when photos or movies are uploaded to its platform containing metadata tags indicating the presence of AI-generated content material and says it’s the primary social media platform to assist the new Content Credentials.

Assist for the Adobe-developed tagging system (which has been added to instruments like Photoshop and Firefly) comes as TikTok companions with Adobe’s Content material Authenticity Initiative (CAI) in addition to the Coalition for Content material Provenance and Authenticity (C2PA).

TikTok writes that Content material Credentials assist will undergo a “multi-phase implementation” on the platform. The corporate’s first step is to start mechanically labeling AI-generated uploads that already comprise Content material Credentials. The following step is including the tags to content material generated utilizing TikTok’s AI results that stay in place even when the content material is downloaded for posting elsewhere.

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