Comcast desires Xfinity subscribers to pay up for Peacock. In a post on Twitter, the Comcast-owned NBCUniversal confirmed plans to cease providing free entry to Peacock Premium to Xfinity subscribers on June twenty sixth, 2023 (through Variety).
Peacock Premium, which usually prices $4.99 per thirty days, is an ad-supported plan that has been accessible to Xfinity clients at no further value for the reason that service first launched in 2020. Particulars concerning the change first emerged in a post on Reddit, which an NBCUniversal consultant later confirmed to Selection and The Streamable.
As a part of the change, Xfinity will begin providing a reduced model of Peacock to Xfinity subscribers rather than the free subscription. It’s nonetheless unclear how a lot this add-on will value, nevertheless, and the corporate didn’t instantly reply to The Verge’s request for remark. The corporate can even cease providing free Peacock Premium to new Xfinity clients beginning on April third, and can solely present free, six-month trials going ahead.
It stays to be seen whether or not this might be sufficient to hold on to all of the viewers who tuned into Peacock with their Xfinity subscriptions, although. As an Xfinity buyer who’s been getting Peacock without cost for over a yr now, I’m definitely not looking forward to shelling out extra cash on high of all the opposite streamer companies I’m already subscribed to, even whether it is at a reduction.
Disclosure: Comcast, which owns NBCUniversal, can also be an investor in Vox Media, The Verge’s father or mother firm.