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Monday, April 22, 2024

Amazon will let sellers paste a hyperlink so AI could make a product web page

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Sellers on Amazon will quickly be capable to make product pages with simply the copy-and-paste of a hyperlink.

Amazon is releasing a brand new generative AI characteristic that takes info from a vendor’s exterior web site after which generates an Amazon product web page for the merchandise, full with a written description and pictures. The aim is to assist sellers cut back the time it takes to convey the product from a special web site onto Amazon, says Mary Beth Westmoreland, Amazon’s VP of worldwide promoting accomplice expertise, in a blog post.

Amazon’s AI will parse by a separate hyperlink to generate product pages.
Picture: Amazon

Amazon warns sellers that in the event that they select to stick a URL to create the product web page, they should be the proprietor, rights holder, or have the license to make use of the hyperlink’s contents. In any other case, Amazon says it might take authorized motion if it finds out the vendor misrepresented their possession of the web site. The Verge reached out to Amazon for extra info on its security pointers for the characteristic. 

The characteristic is rolling out now and will likely be obtainable to US sellers within the coming weeks. 

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Westmoreland says that sellers have embraced the AI instruments Amazon has launched to date. For instance, Amazon’s AI product textual content technology service sees “practically 80 %” of customers accepting AI-generated listings with little human modifying.

Amazon has been investing in generative AI all through the complete firm. Its cloud service AWS hosts a number of AI fashions and likewise got here out with a text-to-image generator. AWS powers AI on the e-commerce platform.

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