Great Britain. Social campaign “Elections without drinking” with the main prize EMEA SABER Awards

The EMEA SABER Awards, prestigious in the public relations industry, were presented on Wednesday during a gala in London. The Main Platinum Award went to the “Elections without drinking” campaign organized by the Committee for the Defense of Democracy and run by the Komunikacja+ and Must Be Loud agencies.

As the industry portal provokemedia.com writes, “'Election without drinking' is a social public relations campaign to protect the integrity of elections in Poland. It was recognized as the best public relations campaign of the year, beating out four other finalists in the Platinum category. This is the most important award in the competition, that distinguishes campaigns from all over Europe.

The campaign was also awarded the main prize in the Baltic countries category and the Certificate of Excellence distinction in the pro bono campaign category. “At a time when disinformation is rampant and the integrity of elections is being tested around the world, this Polish campaign has shown how effective communication can educate and convince voters about the validity of their electoral systems,” said Paul Holmes, chairman of the EMEA SABER jury.

The election social control campaign “Elections without drinking” was conducted in traditional media, on the Internet, on billboards and during outdoor events organized by members and supporters of the Committee for the Defense of Democracy. Famous actors and celebrities got involved pro bono, including: Krzysztof Zalewski, Robert Makłowicz, Jan Peszek, Jacek Braciak, Agata Buzek, Karolina Gruszka, Maciej Stuhr and Krzysztof Materna.

– First of all, I would like to thank absolutely everyone who got involved in this campaign: wonderful artists, journalists, thousands of volunteers of the Committee for the Defense of Democracy, 27,000 social election observers, and above all, wonderful people with whom we had the opportunity to work from wonderful, friendly agencies. : Komunikacja+ and Must Be Loud – said Kuba Karyś, chairman of KOD.

– Secondly, this award shows how invaluable the participation of civil society in the electoral process is and how important, I would say fundamental from the point of view of the whole of Europe, what happened in October last year in Poland. We promise that every next election in our country will be “drink-free,” he added.