ABC’s broadcast of Lando Norris’s maiden F1 victory attracted a median viewers of three.1 million viewers, which beats the earlier report of two.6 million that watched the inaugural Miami occasion in 2022.
It additionally marks a 48% uptick in viewership in comparison with final yr, when the viewers had dropped to 2.1 million for Miami’s second occasion.
Though the late afternoon timing of the Miami occasion pitches it late for a European and Asian tv viewers, it has clearly proved useful for capturing eyeballs within the USA, as its races are the three most seen within the nation’s historical past.
The Saturday dash race, which was broadcast on ESPN, attracted 946,000 viewers, which was the most important US viewers for a dash because the format was launched in 2021. Official qualifying on Saturday drew an viewers of 625,000.
The uplift in US curiosity within the Miami race is nice information for F1’s broadcast accomplice as the beginning of the season had delivered some combined figures.
The season-opener in Bahrain had earned 1.12 million viewers, which was down from the 1.31 million that tuned in in 2023.
The Saudi Arabian Grand Prix then posted a 40% drop in viewership yr on yr, with it having 920,000 viewers in comparison with the 1.523 million who watched the 2023 race.
Andrea Stella, Crew Principal, McLaren F1 Crew, Max Verstappen, Crimson Bull Racing, 2nd place, Lando Norris, McLaren F1 Crew, 1st place, Charles Leclerc, Scuderia Ferrari, third place, on the rostrum
Photograph by: Mark Sutton / Motorsport Images
Nevertheless, a few of this drop was put all the way down to the race being broadcast on a Saturday and proven on ESPN2.
The Chinese language Grand Prix, which had aired at 3am Jap Time, drew simply 626,000 viewers – though this was properly up from the 268,000 who watched the earlier Shanghai race in 2019.
With F1 making huge efforts to extend the viewers in Miami, a sell-out crowd of 270,000 final weekend confirmed a robust urge for food for grand prix racing.
Daniel Ricciardo prompt over the weekend that the Miami GP felt prefer it was being surrounded by the type of hype that’s usually related to the Tremendous Bowl.
“It seems like, and I am not making an attempt to say it is the Tremendous Bowl, however Tremendous Bowl week,” he stated.
“It is like an entire week of issues. I really feel our weeks have constructed out now, to not the extent of a Tremendous Bowl week however it’s getting there with occasions and individuals are .
“It is from a Wednesday onwards, and it is not simply the Sunday that they are excited for the race. We had a extremely good crowd, a variety of younger individuals I really feel, and a variety of new viewers coming in. So, it is good to develop the game for certain.”