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Wednesday, May 22, 2024

Taylor Swift will get customized collab with TikTok as UMG battle continues

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TikTok has launched a brand new hub to advertise Taylor Swift’s new album the place you may earn in-app rewards for finishing sure duties, like following Swift’s account on the platform. The replace comes simply days after Swift’s music returned to TikTok because the app continues to feud with the singer’s report label, Common Music Group (UMG).

You may entry the hub by looking for The Tortured Poets Division (TTPD) after which clicking on the banner that seems on the high of the outcomes. There, TikTok shows an inventory of “challenges” to finish, which can allow you to unlock a TTPD profile body, amongst different rewards. TikTok can even give customers the possibility to point out up in its “fan highlight” on the hub by posting a video utilizing the hashtag for the album.

TikTok isn’t the one app that’s rolling out the pink carpet for Swift. Meta CEO Mark Zuckerberg welcomed Swift to Threads after she made her first submit selling the album. Customers additionally found you can unlock a particular TTPD badge on Threads by sharing three of Swift’s posts with mates.

Earlier this 12 months, UMG and TikTok failed to resume their licensing settlement, muting hundreds of songs from artists like Olivia Rodrigo, Drake, Billie Eilish, and even Swift. However Swift’s songs returned to TikTok final week, and it’s nonetheless not clear how she managed to get round UMG’s purge. A few of us have theories, although:

A report from Variety suggests that Swift could have struck a separate take care of TikTok since she owns her grasp recordings. She seemingly didn’t wish to miss out on the chance to share her new music along with her greater than 25 million followers on TikTok and everybody else on the app.

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