Lower than per week forward of its much-anticipated iPad hardware event, Apple shared its Q2 2024 earnings immediately, and the numbers paint a predictable image for the more and more dated pill line. iPad income fell considerably but once more (by 17 p.c yr over yr) amid the longest-ever wait for brand spanking new fashions — one thing Apple is days away from lastly rectifying. On the identical time, iPhone gross sales tapered off a bit (down 10 p.c), whereas the corporate’s providers enterprise stays the star of the present. It was up 14 p.c in comparison with the year-ago quarter.
Apple additionally launched its Imaginative and prescient Professional headset throughout this quarter, however CEO Tim {Cook} didn’t provide any indication of how issues are going. “Throughout the quarter, we had been thrilled to launch Apple Imaginative and prescient Professional and to point out the world the potential that spatial computing unlocks,” he stated on this afternoon’s press launch. Perhaps he’ll have extra to share on the earnings name.
That is the final earnings report earlier than Apple’s WWDC convention in June; that’s the place the corporate will reveal its strategy to bringing generative AI software program options to iOS, macOS, iPadOS, and its different platforms. Apple is claimed to be exploring potential partnerships with Google and OpenAI. The preliminary wave of AI options is predicted to run on-device, Bloomberg’s Mark Gurman has reported, which may assist them work sooner whereas adhering to Apple’s privateness requirements.
However earlier than all that, Apple is predicted to announce new iPad Professionals (with OLED shows for the primary time) and revamped iPad Airs this coming Tuesday — with a bevy of recent equipment to go together with the long-awaited units. The Verge will probably be protecting the digital occasion stay because it occurs, so that you’ll need to be part of us subsequent Tuesday morning to get the total scoop.