TVN Warner Bros. Discovery and Ringier Axel Springer Polska establish partnership cooperation on the project Baza Ekspertek #nieczekam107lat. The project supports gender equality in the media by offering free access to women experts in over 30 industries. Joining forces TVN Warner Bros. Discovery and Ringier Axel Springer Polska is to strengthen the pace of change in the equalization of the voice of women and men in the media in Poland.
TVN Warner Bros. In 2019, Discovery launched the “Diversity Tracker” initiative, the aim of which is to increase the representation of women among the guests of TVN24’s programs. This project recently received the Responsible Business Forum (FOB) Diversity Charter Award in the “DEI in Business” category in the “Innovative Approach” subcategory.
Ringier Axel Springer Polska has been monitoring the presence of women in the content of all its websites for two years using the EqualVoice algorithm, including Onet, Business Insider, Newsweek, Forbes. An advanced algorithm that automatically processes natural language indicates whether a given content and photo concerns a woman or a man, thus building the EqualVoice indicator for each brand.
What is the Database of Experts?
Database of Experts #nieczekam107lat is a specific tool supporting the equal voice of women and men in the Polish media. The #nieczekam107lat action, initiated by Ringier Axel Springer Polska in April 2021, is a response to the data from the Global Gender Gap 2020 report, which shows that women in Central and Eastern Europe will have equal economic, legal, social and equal status chances in 2128, which is 107 years from now. The base is a place where every woman – an expert – can create her own profile and present her portfolio with the indication of the thematic areas in which she specializes – from agriculture, economy, finance to construction or automotive. It can also indicate possible forms of public speaking: oral interview, online interview, studio visit, speech at a conference, etc.
The Database of Experts has a search engine that can be used by the media or other entities that are looking for experts in a specific area. The database is a free and open tool for everyone – both experts and the media and other companies organizing various public events.
Towards diversity
– Diversity is part of the modern world, but this does not mean that everyone has equal opportunities today. We need special programs that will help us concretely work for diversity and inclusion – said Kasia Kieli, President & Managing Director of Warner Bros. Discovery in Poland and CEO of TVN.
– Therefore, regardless of the initiatives we take in this area at TVN Warner Bros. Discovery, we decided to join the Baza Ekspertek #nieczekam107lat project initiated by Ringier Axel Springer Polska. I am convinced that with a joint effort, using our platforms and combined reach, we will manage to equalize the rights and opportunities of women and men in Poland much faster than in the symbolic 107 years – she added.
Aleksander Kutela, CEO of Ringier Axel Springer Polska, said that “in every activity in the field of sustainable development, D&I, equality, partnership is key for us”. – We believe that we should act together on these topics. Then we have a real chance to change. As media companies, together with TVN Warner Bros. Discovery, we have greater efficiency and reach. The more of us there are, the sooner we have a chance to make real changes and increase the share of women’s voice in the public space and equal opportunities for women and men. We encourage other media companies, non-governmental organizations and foundations to cooperate with the Expert Base #nieczekam107lat – he added.
1,500 experts specializing in over 30 areas
The #nieczekam107lat Experts database already has over 1,500 experts specializing in over 30 areas. Most experts created their profiles in the following categories: gaming, marketing, media, HR, history, foreign policy, social policy, fashion, sustainable development / environmental protection, law, technology, startups. A large number of women experts are also in categories that in the social consciousness are still associated mainly with men, i.e.: automotive, mining, metallurgy, construction. The Experts Database shows that Poland is full of smart and competent women. It is enough to use it and thus actively support the equal voice of women and men in the public space.
From TVN Warner Bros. Discovery, the development of the Expert Base in cooperation with Ringier Axel Springer Polska will be supervised by the TVN24 team in the group’s information department.
The partners of the Expert Base are: UN Global Compact Network Polska (strategic partner), Network of Entrepreneurial Women, Kosmos dla Girls Foundation, Sexed.pl, Sukces Pisany Szminką and Diversity Hub.
More information: https://nieczekam107lat.ofeminin.pl/baza-ekspertek
Main photo source: nieczekam107lat.ofeminin.pl